IS THIS THE START OF A NEW TREND? IN THE COASTAL CITY OF FORTE DEI MARMI SEVERAL ENTREPRENEURS HAVE STARTED INVESTING IN BEACH RESORTS

THE FAMOUS BARILLA FAMILY, ONE OF THE LEADING FOOD GROUP IN ITALY BUYS THE HISTORICAL “BAGNI PIEMONTE” IN FORTE DEI MARMI, ON THE TUSCAN COAST. OTHER ENTREPRENEURS SEEM TO BE FOLLWOING BARILLA’S IDEA. ACCORDING TO IL CORRIERE DELLA SERA THE DECISION WAS MADE BY PIETRO BARILLA’S WIDOW THE FOUNDER OF THE GROUP.

THE DAUGHTER EMANULEA SAYS THAT THIS HAS MAINLY BEEN AN ENTERPRENEURIAL MOVE. THE PURPOSE IS TO RESTORE THE ESTABLISHMENT IN ORDER TO BRING IT TO ITS OLD SPLENDOUR.AT THE BEGINNING OF THE 20TH CENTURY FORTE DEI MARMI WAS A VERY POPULAR AND GLAMOROUS SEA SIDE DESTINATION.

THIS IS WHERE THE AGNELLI FAMILY – THE OWNERS OF FIAT GROUP CAME TO SPEND THEIR HOLIDAYS. THE AGNELLI FAMILY PLAYED A SIGNIFICANT ROLE WITHIN THE ITALIAN ECONOMY AT THE BEGINNING OF THE 20TH CENTURY,CONTRIBUTING TO THE GREAT INDUSTRIAL DEVELOPMENT HAPPENING AROUND THOSE YEARS IN THE COUNTRY.

THE SALE IS SAID TO BE IN THE RANGE OF 3 TO 4 MILLION EUROS. THE BARILLA FAMILY IS NOT THE ONLY ONE TO HAVE SET THEIR EYES ON BEACH RESORTS IN FORTE DEI MARMI. A GROUP OF ENTREPRENEURS IN THE PHARMACEUTICAL SECTOR IS  ALSO SAID TO HAVE TAKEN OVER THE MANAGEMENT OF THE WELL KNOWN BAGNI SANTA MARIA.

AND ACCORDING TO THE LATEST RUMOURS THERE’S ANOTHER BUSINESSMAN INTERESTED IN THE SAME KIND OF INVESTMENT. HIS NAME IS MORATTI THE  PRESIDENT OF INTER FOOTBALL TEAM. HE IS SAID TO BE LOOKING INTO BUYING A SHARE OF THE FAMOUS BAGNO PIERO.

AS SHOWN BY THESE EXAMPLES THE TREND SEEMS TO BECOME MORE AND MORE POPULAR. WEATHER THESE FAMILIES AND ENTREPRENEURS HAVE OR NOT THE ABILITY TO RUN THIS BUSINESS IS ANOTHER SIDE OF THE STORY AND THE QUESTION THAT MANY LOCALS ARE ASKING THEMSELVES.

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