Despite the long standing reputation of the Italian cinema , also at international level, it seems that the industry is going through one of its worst times.According to the latest survey by Anica (the Italian cinema industry association) and the Ministry of Culture fewer people are going to the cinemas across the country. 10% less in 2012 than the previous year and 5% less in the first three months of 2013 despite the introduction of the so called Tax Credit
Italian films in particular are the ones that are feeling the strain of the crisis. This is in sharp contrast with 2011, when one single film could earn 43 milions euros at the box office.Made in Italy cinema production instead seems to do better. There has been a 1% increase in 2012 compared to the previous year. Also more capitals have been invested in the sector by foreign investors: from 90 milions euros in 2011 to 156 millions in 2012
Cinema is facing the challenge of piracy on one hand and on the other the cuts that will affect the Fus. This is the state owned fund created in 1985 whose aim is to support the industry. Capitals will be decreased in the course of this year going from 76 millions of euros to 72.